Born and raised in Sanagouchi, a tight-knit farm village in Tokushima Prefecture, Masafumi Kurisaka, 50, spent seven years at a major Japanese industrial and engineering corporation in Osaka. He left to carry on the family strawberry business. Now, 25 years later, he is the owner of Japan’s first luxury line of strawberries, a brand called Sakura Momo Ichigo, and head of the Strawberry Division at Tokushima City’s Japan Agricultural Cooperative.